Hi, I’m Mateus Situmorang, a Product Discovery Lead building AI-powered products.
I help companies innovate and discover what to build without wasting time and money. Through Human-Centered Design + AI, from research to strategy to rapid prototyping, seamlessly.
WORKED WITH
I move the full arc, from the first field visit to the boardroom recommendation.
I establish alignment with key stakeholders early and maintain it throughout, so teams stay focused and don't lose direction.
I map problems at the system level to find leverage points others miss, solving root causes, not just symptoms.
I design research methodology that reveals how people think, behave, and make decisions, ensuring teams focus on the right problems from the start.
I bridge research and design end-to-end, ensuring insights are translated into decisions without dilution or misinterpretation.
I've built workflows that reduce synthesis time by up to 40%. Now expanding into agentic AI to cut prototyping from days to hours.
Made for the joy of making. A collection of self-initiated work to indulge my curiosity. Interested in behavioural science, new media, and how to use AI to help humans make better decisions.